Wednesday, January 27, 2010

If this were a novel it would be called "The Fourth Leg."

Imagine a chair. A successful chair, a chair that's able to do its job, has four sturdy legs. But what happens if it's missing even one leg? Without that fourth leg, the chair would collapse.  It would fail as a chair.

Well, your business is the same way. Without that fourth leg, it will fail as a business.

The most frustrating part of the fourth leg is some people just naturally have it. You know who these people are. They're the ones who build huge, 6- and 7-figure businesses seemingly effortlessly and then sell you a formula, a blueprint, a system, etc. so you can do it too.

Well, if you already have that fourth leg in your business, then by all means invest in their formula/system/blueprint because there's a good chance it will work for you too.

But if you don't have that fourth leg…

Well, let's just say, you've probably just wasted your money.  (At least for the moment. Once you get that fourth leg, then you can go back and start making money with whatever it is you bought. Trust me, all is not lost.)

So what is this all important fourth leg? It's what I call your Profitable Essence™. And I'm going be teaching you all about it in my brand new preview call "Live Business Makeovers: Where's YOUR Profitable Essence™?" Wednesday, Feb. 3, 2010, at 3 pm PT/ 6 pm ET.

(In a hurry to reserve your seat? Here's the link so you can go do that: http://tr.im/lRjL)

So what's your profitable essence you may ask? Simple. It's the part of you – call it your soul, your vision or your essence – that will make you money. It's what attracts your ideal clients to you. It's what your ideal clients are paying for when they hire you. (And all this time you thought it was your great coaching or advice. Sorry, it's that intangible unique gift you bring to the world that people are willing to pay for.)

The problem is, most people can't see it in themselves. Why?  Because it's so easy for them. Anything THAT easy can't be worth anything, can it? After all, can't EVERYONE do it?

Nope. It's YOUR gift. YOU just can't see it in yourself.

That's why this call is so important for you to be on.  Here are a few things you'll learn on this ground-breaking call:

• How knowing your Profitable Essence™ can pay off with new clients, referrals, and endless opportunities (and how NOT knowing it can just leave you spinning your wheels and feeling frustrated).

• Why signing up for more classes to help you sell, market, manifest, or be more efficient have NOTHING to do with your immediate challenges… and what you can do to make those investments finally pay off!

• A chance to be coached LIVE and UNPLUGGED by me personally on what YOUR Profitable Essence is and how it can transform your business (even if you're not picked just listening to other entrepreneurs challenges and questions could be exactly what you need to turn your business around).

• A sneak peek at my BRAND NEW program which is going to walk you through how you can discover and live your Profitable Essence and how it can grow your business in an effortless and authentic
manner.

Here's that link again to reserve your spot in this complimentary teleclass.

http://tr.im/lRjL

See you on the call!

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