Saturday, October 30, 2010

“Decision” by Bob Proctor

“Decision” by Bob Proctor

Your greatest result … begins with your decision! There is a single mental move you can make which, in a millisecond, will solve enormous problems for you. It has the potential to improve almost any personal or business situation you will ever encounter … and it could literally propel you down the path to incredible success. We have a name for this magic mental activity … it is called DECISION.
Decisions or the lack of them are responsible for the breaking or making of many a career. Individuals who have become very proficient at making decisions, without being influenced by the opinions of others, are the same people whose annual incomes fall into the six and seven figure category. However, it’s not just your income that is affected by decisions; your whole life is dominated by this power. The health of your mind and body, the well-being of your family, your social life, the type of relationships you develop … all are dependent upon your ability to make sound decisions.
“Decision making” is not a class you can take
You would think anything as important as decision-making, when it has such far-reaching power would be taught in every school, but it is not. To compound the problem, not only is decision-making missing from the curriculum of our educational institutions, up until recently, it’s also been absent from most of the corporate training and human resource programs available.
So, how is a person expected to develop this mental ability? Quite simply, you must do it on your own. However, I think it’s important to understand that it’s not difficult to learn how to make wise decisions. Armed with the proper information and by subjecting yourself to certain disciplines, you can become a very effective decision maker. You can virtually eliminate conflict and confusion in your life by becoming proficient at making decisions. Decision-making brings order to your mind, and of course, this order is then reflected in your objective world … your results.
James Allen may have been thinking of decisions when he wrote, “We think in secret and it comes to pass. Environment is but our looking glass.” No one can see you making decisions but they will almost always see the results of your decisions. The person who fails to develop their ability to make decisions is doomed because indecision sets up internal conflicts that can, without warming, escalate into all out mental and emotional wars. Psychiatrists have a name to describe these internal wars: it is ambivalence. My Oxford Dictionary tells me that ambivalence is the co-existence in one person of opposite feelings toward the same objective.
What happens when decisions are not made
You do not require a doctorate degree in psychiatry to understand that you are going to have difficulty in your life by permitting your mind to remain in an ambivalent state for any period of time. The person who does permit it to exist will become very despondent and virtually incapable of any type of productive activity. It is obvious that anyone who finds themselves in such a mental state is not living; at best, they are merely existing. A decision or a series of decisions would change everything. A very basic law of the universe is “create or disintegrate”. Indecision causes disintegration. How often have you heard a person say, “I don’t know what to do.” How often have you heard yourself say, “What should I do?” Think about some of the indecisive feelings you and virtually everyone on this planet experience from time to time.
Everyone, on occasion, has experienced these feelings of ambivalence. If it happens to you frequently, decide right now to stop it. The cause of ambivalence is indecision, but we must keep in mind that the truth is not always in the appearance of things. Indecision is a cause of ambivalence, however it is a secondary cause, it is not the primary cause.
Here’s what all decision makers have in common
I have been studying the behavior of people who have become very proficient at making decisions for over a quarter century. They all have one thing in common. They have a very strong self image, a high degree of self-esteem. They may be as different as night is to day in numerous other respects, but they certainly possess confidence. Low self-esteem or a lack of confidence is the real culprit here. Decision makers are not afraid of making an error. If and when they make an error in their decision, or fail at something, they have the ability to shrug it off. They learn from the experience but they will never submit to the failure.
Every decision maker was either fortunate enough to have been raised in an environment where decision-making was a part of their upbringing, or they developed the ability themselves at a later date. They are aware of something that everyone, who hopes to live a full life, must understand: Decision making is something you cannot avoid.
That is the cardinal principle of decision making. DECIDE RIGHT WHERE YOU ARE WITH WHATEVER YOU’VE GOT. This is precisely why most people never master this important aspect of life. They permit their resources to dictate if and when a decision will or can be made. When John Kennedy asked Werner Von Braun what it would take to build a rocket that would carry a man to the moon and return him safely to earth, his answer was simple and direct. “The will to do it.” President Kennedy never asked if it was possible. He never asked if they could afford it or any one of a thousand other questions, all of which would have … at that time … been valid questions.
President Kennedy made a decision … he said, we will put a man on the moon and return him safely to earth before the end of the decade. The fact that it had never been done before in all the hundreds of thousands of years of human history was not even a consideration. He DECIDED where he was with what he had. The objective was accomplished in his mind the second he made the decision. It was only a matter of time … which is governed by natural law before the goal was manifested in form for the whole world to see.
Here’s what happens once you make the decision
I was … just hours ago … in an office with three people. We were discussing the purchase of shares in a company. I was selling, they were buying. After a reasonable amount of time, one of the partners asked me when I wanted a decision. I replied, “Right now.” I said, “You already know what you want to do.” There was some discussion about money. I pointed out that money had nothing to do with it. Once you make the decision you will find the money … every time. If that is the only benefit you receive from this particular message on decision-making, burn it into your mind. It will change your life. I explained to two of these people that I never let money enter my mind when I am deciding whether I will or will not do something. Whether I can afford it or not is never a consideration. Whether I want to or not is the only consideration. You can afford anything, there is an infinite supply of money. All of the money in the world is available to you, when the decision is firmly made. If you need money, you will attract it.
I am well aware there are any number of people who will say that is absurd. You can’t just decide to do something if you do not have the necessary resources. And that’s fine if that is the way they choose to think. I see that as a very limiting way of thinking. In truth, it probably is not thinking at all … it is very likely an opinion being expressed that was inherited from another older member of their family who did not think either. Thinking is very important. Decision makers are great thinkers. Do you ever give much consideration to your thoughts? … how they affect the various aspects of your life? Although this should be one of our most serious considerations, for many people it is not. There is a very small select few who make any attempt to control or govern their thoughts.
Anyone who has made a study of the great thinkers, the great decision makers, the achievers of history, will know they very rarely agreed on anything when it came to the study of human life. However, there was one point on which they were in complete and unanimous agreement and that was, “We become what we think about.”
What do YOU think about? You and I must realize that our thoughts ultimately control every decision we make. You are the sum total of your thoughts. By taking charge this very minute, you can guarantee yourself a good day. Refuse to let unhappy, negative people or circumstances affect you.
Why circumstance gets in the way The greatest stumbling block you will encounter when making important decisions in your life is circumstance. We let circumstance get us off the hook when we should be giving it everything we’ve got. More dreams are shattered and goals lost because of circumstance than any other single factor.
How often have you caught yourself saying, “I would like to do or have this but I can’t because …” Whatever follows “because” is the circumstance. Circumstances may cause a detour in your life but you should never permit them to stop you from making important decisions. Napoleon said, “Circumstances … I make them.”
The next time you hear someone say they would like to vacation in Paris, or purchase a particular automobile but they can’t because they have no money, explain they don’t need the money until they make a decision to go to Paris or purchase the car. When the decision is made, they will figure out a way to get the amount needed. They always do.
What happens if you make the wrong decision?
Many misguided individuals try something once or twice and if they do not hit the bullseye, they feel they are a failure. Failing does not make anyone a failure, but quitting most certainly does and quitting is a decision. By following that form of reasoning, you would have to say when you make a decision to quit, you make a decision to fail. Every day in America, you hear about a baseball player signing a contract that will pay him a few million dollars a year. You should try to keep in mind … that same player misses the ball more often than he hits it when he steps up to the plate.
Everyone remembers Babe Ruth for the 714 home runs he hit and they rarely mention that he struck out 1,330 times.
Charles F. Kettering said, and I quote, “When you’re inventing , if you flunk 999 times and succeed once, you’re in.” That is true of just about any activity you can name, but the world will soon forget your failures in light of your achievements. Don’t worry about failing, it will toughen you up and get you ready for your big win. Winning is a decision.
Many years ago Helen Keller was asked if she thought there was anything worse than being blind. She quickly replied that there was something much worse. She said, “The most pathetic person in the world is a person who has their sight but no vision.” I agree with Helen Keller.
At 91, J.C. Penny was asked how his eyesight was. He replied that his sight was failing but his vision had never been better. That is really great, isn’t it?
Don’t worry about how it’s all supposed to turn out
When a person has no vision of a better way of life, they automatically shut themselves in a prison; they limit themselves to a life without hope. This frequently happens when a person has seriously tried, on a number of occasions, to win, only to meet with failure time after time. Repeated failures can damage a person’s self-image and cause them to lose sight of their potential. They, therefore make a decision to give up and resign themselves to their fate.
Take the first step in predicting your own prosperous future. Build a mental picture of exactly how you would like to live. Make a firm decision to hold on to that vision and positive ways to improve everything will begin to flow into your mind.
Many people get a beautiful vision of how they would like to live but because they cannot see how they are going to make it all happen, they let the vision go. If they knew how they were going to get it or do it, they would have a plan not a vision. There is no inspiration in a plan but there sure is in a vision. When you get the vision, freeze frame it with a decision and don’t worry about how you will do it or where the resources will come from. Charge your decision with enthusiasm … that is important. Refuse to worry about how it will happen.
A course on Advanced Decision Making
We make advanced bookings when we fly somewhere, that is quite common. We make advanced reservations to eliminate any confusion or problems when the time arrives for the journey. We do the same with renting a car, for the same reason. Think of the problems you will eliminate by making many of the decisions you must make … well in advance. I’ll give you an excellent example. As I am preparing this message it is Ramadan, a time where all practicing Muslims fast. I was in an office yesterday in Kuala Lumpur and was asked if I would like a cup of tea or coffee. I replied that I would appreciate a cup of tea. The lady next to me was then asked if she would like a cup and she replied … “No, I’m fasting.” When she was asked, she did not have to decide whether she wanted anything or not. Whether she was thirsty or not was not a consideration. A decision had previously been made and her advanced Decision was well tempered with discipline.
The exact same concept works with a person when they are on a diet to release weight. Their decisions are made in advance. If they are offered a big slice of chocolate cake, they don’t have to say, “Gee, that looks good … I wonder if I should.” The decision is made in advance.
I made a decision a long time ago that I would not participate in discussions of why something cannot be done. The only compensation you will ever receive for participating in or giving energy to that type of discussion, is something you do not want. I always find it amazing at the number of seemingly intelligent people who persist in dragging you into these negative brainstorming sessions. In one breath these people tell you they seriously want to accomplish a particular objective. And, in the next breath, they begin talking about why they can’t. Think of how much more of life they would enjoy by making a decision that they will no longer participate in that type of negative energy.
Other habits practiced by advanced decision makers . . .
The humanistic psychologist, Dr. Abraham Maslow who devoted his life to studying self actualized people, stated very clearly that we should follow our inner guide and not be swayed by the opinion of others or outside circumstances. Maslow’s research showed that the decision makers in life had a number of things in common; most importantly, they did work they felt was worthwhile and important. They found work a pleasure, and there was little distinction between work and play. Dr. Maslow said, to be self actualized you must not only be doing work you consider to be important, you must do it well and enjoy it.
Dr. Maslow recorded that these superior performers had values, those qualities in their personalities they considered to be worthwhile and important. Their values were not imposed by society, parents or other people in their lives. They did make their own decisions. Like their work, they chose and developed their values themselves.
Your life is important and, at its best, life is short.
You have the potential to do anything you choose, and to do it well. But, you must make decisions and when the time for a decision arrives, you must make your decision where you are with what you’ve got.
Let me leave you with the words of two great decision makers, William James and Thomas Edison. William James suggested that, compared to what we ought to be, we are making use of only a small part of our physical and mental resources. Stating this concept broadly, the human individual thus lives far within his limits. He possesses powers of various sorts, which he habitually fails to use.
Years later, Thomas Edison said, and I quote, “If we all did the things we are capable of doing, we would literally astound ourselves.” By making a simple decision, the greatest minds of the past are available to you. You can literally learn how to turn your wildest dreams into reality.
Put this valuable information to use and recognize the greatness that exists within you. You have limitless resources of potential and ability waiting to be developed. Start today – there’s never any time better than the present. Be all that you are capable of being!

Thursday, October 28, 2010

Why I'm routing for the GIANTS- it's not why you think!

I am very excited to see the San Francisco Giants in the World Series, and it's not because I am a sports fan.  The Giants are the hometown hero's for my area.  I am routing for the Giants because I believe in achieving impossible goals that you set for yourself.  Right now, the Giants are the epitome of the Underdog.  It was never considered that the Giants would even make it through the play-offs against a much better team, BUT THEY DID!  Last night the Giants won by a huge lead in the first game of the World Series.

To me this is saying how having faith & staying true to your goals really can make the BIG playoff.  I believe the Giants are on top of the world today because of the huge outpouring of support from their fans, and to the teams visualizations of becoming World Series Winners.
What you put your mind to you will succeed.  Average people can apply these easy principles to their own goals and dreams.  Visualize yourself at the top of your "game" whatever that may be for you & surely you will achieve it.  You must also practice to perfection what you need to DO to make your goal a reality.  Be consistent, like an athlete during his training & most of all never give up!
I am loving that the Giants 2010 theme song is "Don't Stop Believing"  it is so true for them and you.


"Meaningful Marketing Matters"
Nancy James
Starlight Cards & Gifts
(707) 320-1933 office
(707) 332-2947 cell

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Starlight Cards Blog The 30 Second Elevator Speech Must Die!

Sunday, October 17, 2010

The 30 Second Elevator Speech Must Die!

I have something to share with you that can’t wait until Monday.

It’s about the way you talk about your business. And a slight
confession on my part.

**Do you dread the 30 Second Elevator Speech as much as I do?**

Yes, label me a Marketing Heretic, but this is an elephant that
must come out from under its rug.

The 30 Second Elevator Speech (or “pitch” in some circles) is where
you talk about your business in a clever little sound byte. Rarely
do I meet heart-centered entrepreneurs who feel authentic and
comfortable RECITING a canned speech.

It’s like oil and water: Heart Based and “Canned”. They just don’t mix.

Don’t get me wrong… you need to know how to talk about your business.
But the way it’s been taught isn’t helping.

I have a solution and it’s in my new series of  no cost tips,  
I Heart My Biz Love Notes.

Not only that, but I’ll give you a simple, memorable way to
find your “Sweet Spot” (that perfect way to phrase and position
yourself),  get visibility, make more money, and tons more.

I Heart My Biz Love Notes are only here for a limited engagement-
so do yourself a favor and click over to this page
It costs you nothing and you can even comment on
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I Heart My Biz Love Notes are here to serve you in your quest
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And I hope to get you talking about your business in a way
that feels so right to you that people will LINE UP to
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Get started now by visiting this page… and definitely let me
know how this is changing the way you look at your business!

All the best,


P.S. You can “heart” your biz, make money, and serve
others with the amazing gifts you hold. Go to to begin.

Wednesday, October 13, 2010

Entrepreneurs: How's your Karma?

This guest post by Adrian Swinscoe

Many of you will be familiar with the concept of karma. According to karma theory, every action has a consequence and good acts will have positive results and bad acts will produce negative results. In more common terms, karma is explained by various sayings like:

“What goes around, comes around”
“You reap what you sow”
“The laws of cause and effect”
However, there is an additional element of karma that I want to talk to you about today. That element is talked about in Buddhism and links karma directly to the motives behind an action. This means that the motivation behind something can make the difference between something being a “good” or “bad” action.
Whether you believe in karma or not, this additional element is important in business or being an entrepreneur.


Well, often when developing our businesses we may want things to happen faster than they often do and, to get things moving faster, we can be lured into resorting to other tactics to get stuff done. However, in doing this we can lose sight of our and others ability to sense when someone is not being ‘true’ or is being ‘nice’ in order to get us to do something. This is our emotional instinct or ‘sixth’ sense and tells us a lot about what is going on around us and can reveal our true motivations behind our actions.

What does this mean for us as entrepreneurs?

Well, if we look at networking as an example. In business, networking is seen as an essential strategy for building new relationships, expanding your network and finding new possibilities to help you grow your business. However, many entrepreneurs are impatient creatures and can get frustrated with networking as it can take time to start delivering results. This can mean that they can slip back into selling or trying to figure out how they can leverage their network to get what they want and not on how they can help their network.
I think John F. Kennedy said this best at his inaugural address in 1961 when he said:
‘And so, my fellow Americans: ask not what your country can do for you — ask what you can do for your country.’
So, if your network was your country ask yourself what you can do for your ‘country’ not what your ‘country’ can do for you. I think this is a great way to think about your networking and to make sure that your motivations are in the right direction.
Going about your networking in this way will allow you to build your karma in your network and, hopefully in time that will flow back to you directly or in other ways.
How’s your karma in your business?

Adrian Swinscoe is an author, speaker and consultant from the UK who writes about customer-focused business growth at Ideas for Business Growth. He has a strong belief that any established business could dispense with its traditional marketing activities and still grow itself by focusing on developing and nurturing its existing customer base and retaining its current clients. Why not connect with him on Twitter @adrianswinscoe, LinkedIn or if you liked this article then why not subscribe to his RSS Feed?

Thursday, October 7, 2010

SendOutCards Makes a Difference to two very special children

Making A Difference Was Made Magical By The Make-A-Wish Foundation
The lives of two incredible children were changed forever thanks to the SendOutCards family and the Make-A-Wish Foundation.
Five-year-old Carlos, aka Happy Man, became a super hero for the day. Dressed in his super hero costume and equipped with a custom comic book written especially for him, Carlos zapped the entire convention audience with happiness. Tears were shed, but more importantly, a smile never left the face of a special little boy suffering from a life-threatening spinal condition.
Six-year-old Lizzie’s wish to go on a Disney Cruise with her family and escape the daily struggles of hospitals was granted on stage as she stood beautifully with her family. Lizzie is fighting a battle against a brain tumor and will now be able to relax with Mickey, Minnie and the rest of the Disney family. This precious girl will be accompanied by her immediate family and by the wishes of her SendOutCards family who love her.
Thanks to the entire SendOutCards family and the Make-A-Wish Foundation, over $20,000 was raised for these two kids and to grant other outstanding children their wishes.

Wednesday, October 6, 2010

How to Build Your Business using Relationships Want to see your business grow instead of staying flat? Get some great tips @ tonight's webinar 7pm pacific/9pm eastern.

register here:
Join our free webinars to find 40 easy ways you can grow your business using greeting cards, postcards, and gifts.

Saturday, October 2, 2010

The team at SendOutCards really knows how to host a great convention!  I am sure that the 23,000 people in attendance will agree.  I've been to many trainings & conventions during the course of my career and I have to say that when Kody Bateman says that SendOutCards has the best training & personal development program out there, and it's MLM at it's finest.  You'd better believe it's the truth, and this years convention proved that the company & it's 2 fold mission are going stronger than ever.
This year there we two featured speakers at the event, Kathy Ireland (Kathy Ireland worldwide) and Thurl Bailey (NBA).  They both spoke with heart & dedication to the mission of what being a part of SendOutCard means & the good it can do for the lives of so many.  What made both speakers special is that they are distributors and promoters of SendOutCards 

Kathy says:
  "I have a responsibility to go out & make a difference.  There is unlimited potential reaching out to people we don't know yet & building relationships.  Network Markrting is an extraordinary solution.  It is powerful and attainable.  Through SendOutCards we are able to give something tangible to provide an opportunity.  There is no better way to start making money right away.  The time is right for SendOutCards."

Thurl has this advice:
 "Be coachable!  Focus on your goal when everyone around you thinks you can't achieve it.  Decide what you are going to do with the opportunity.  Believe in the gameplan & see the potential in yourself.  Your goal as a leader is to put your people in the best position to win."

For those that haven't heard Thurl sing, he's good at that too!
Next year's convention is scheduled to be in Las Vegas.  I can't wait till next year to see how the SOC team will top this.
See you all there!

Nancy James
Starlight Cards & Gifts
(707) 320-1933

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Starlight Cards Blog New SendOutCards Starter Kit Announced @ Convention